EXECUTIVE & ADMINISTRATIVE EXPERIENCE
EXECUTIVE ASSISTANT / INTERNATIONAL PR
ZAP! Alternative Energy Vehicles & Technologies, Santa Rosa 2006-2007
Executive Assistant to CEO of publicly traded electric vehicle and alternative energy-tech company
• Schedule management, planning, correspondence, and delegation assistance
• Creative direction and support to the marketing, sales and design departments
• PR to international partners, investors, dealers, VIP executives and government officials
EXECUTIVE ASSISTANT / REAL ESTATE DEVELOPMENT COORDINATOR / PR CONSULTANT
Elemental Development & Artisan Builders, Sebastopol 2005-2008
• Web design, writing, graphic design and content development
• PR and planning coordination for large scale residential and commercial projects
• Executive support, office administration, property management and acquisitions research
INTERIOR DESIGN, MERCHANDISING & STAGING EXPERIENCE
EXECUTIVE ASSISTANT / DESIGN ASSISTANT
Korb Interiors/Neoteric Studios, Sausalito 2002-2003
• Brand development and conceptual consulting
• Office management, graphic design, retouching, writing and editing, travel arrangements
• Home staging and project managment: sourcing and arrangement of furnishings/accessories
BOUTIQUE STAGING, MERCHANDISING & SALES ASSISTANT
21 Arrondissement at the Hotel Healdsburg, Healdsburg 2003-2005
• Sales, staging, design and merchandising for Myra Hoefer’s chic interior design boutique and interior design business specializing in avant garde Wine Country style and eclectic Parisian furnishings, antiques and accessories
INTERIOR DESIGNER / DECORATIVE ARTIST
Freelance since 2000
• Residential interior design consultations and project management
• Custom surface finishes (hand-made paints, textures, fresco, sculptural details)
• Contract negotiation, vendor sourcing, coordinating architects and contractors, etc.
CREATIVE DIRECTION & PRODUCTION EXPERIENCE
CREATIVE DIRECTOR / LUXURY BEAUTY PRODUCT DESIGNER
Tulsi Rose Ayurvedic Skin Care, San Francisco 2004
• PR Consultant for luxury brand of organic Ayurvedic skin care
• Investor relations and marketing consultation
• Design, sourcing and construction of custom packaging and display models
• Brand development, content production and consulting for organic Ayurvedic skin-care line
EXECUTIVE ASSISTANT / GRAPHIC DESIGNER / PRODUCTION MANAGER
Pure Heart Ayurvedic Skin Care, Sausalito 2002-2003
• Lead Designer for luxury organic Ayurvedic skin care and fragrances
• Graphic design, packaging design and web design
• Branding, product development and market research
• Production management, quality control, hiring, training and directing staff
• Composition of business communications, promotional literature and press releases
NON-PROFIT & PHILANTHROPY EXPERIENCE
ARTIST REPRESENTATIVE / DIGITAL ARTIST / VIDEOGRAPHER
Bolinas ART, 2000-2004
• Produced a series of artist documentaries featuring a dozen of Marin’s most accomplished artists through a grant from the Marin Art Council for the Bolinas Museum’s Living Artist Project. The videos accompanied museum and gallery exhibitions.
• Founded BolinasART.com, an online gallery and PR service offering free exposure for rural artisans, including portfolio development, graphic design, and video documentaries.
EXECUTIVE ASSISTANT
Bread For The Journey: Philanthropic Community Micro-lending NGO, Mill Valley 2002
• Fund-raising, PR and grant research
• Content development for web and print and database management
PERSONAL ASSISTANT
Marty Griffin, Conservation Philanthropist whose lifetime efforts preserved much of the Marin Headlands, West Marin, Pt. Reyes National Seashore, Russian River and the Sonoma Coast.
• Administrative and personal assistance, PR, book sales
EDUCATION
Sustainable & Holistic Lifestyle Design
Currently pursuing completion of BA degree in Marketing, after years of intensive, self-directed, experiential education obtained through extensive world travel and diligent study of topics such as Emerging Sustainability Technologies, Anthropology, Ethnopharmacology, Indigenous Cultural Preservation, Conservation Philanthropy, Classical Literature, Marketing, Fine Arts, Fashion, History, World Music, Romance Languages, Communications, NLP, Yoga, Holistic Health, Skin Care, Ayurveda, Healing Arts, Anatomy/Physiology, Travel, Hospitality, Architecture, Environmental Design, Interior Design, Landscaping, and Real Estate Sales, Appraisal and Development. I hold a CA Real Estate License.
Cultural Experience
I’ve lived and/or spent significant time in Sausalito, Healdsburg, Bolinas, Tahoe, Aspen, Santa Barbara, LA, SF, Hawaii, San Miguel de Allende, Paris, Florence, India, Thailand, and Bali.
Scuola Lorenzo di Medici · Florence, Italy · 1999
Venetian Mask-Making, Renaissance Art and Cultural History, Fresco Technique, Italian
Santa Rosa Junior College · 1992-1994
A.A. Academic Honors: Cultural Anthropology, Environmental Writing, Real Estate Appraisal and Finance
Cité Universitaire · Paris · 1993
Art History, Painting, Poetry and Prose, French
IN SERVICE TO A BEAUTIFUL FUTURE FOR ALL BEINGS
SAUSALITO, CALIFORNIA :: 415.203.9137 :: ELSA@ELSABELLA.COM
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